If your marketing, sales and finance teams are still ranking customers based on revenue and margin information alone, you are not maximizing your profitability in the marketplace. For a complete profit picture, manufacturers must also evaluate the Return on Assets (ROA) at the customer level. Evaluating both order history and future sales plans based on the overall profit-per-minute of time spent producing the orders is key in truly optimizing your customer mix. Without this information, seemingly profitable customers may actually be negatively impacting your bottom line. Conversely, customers purchasing low-margin products may in fact be producing profit much faster. The point is, you cannot possible make truly profitable customer ranking decisions with margin alone.

Maxager offers manufacturers a solution to rank customers by key performance metrics including profit-per-minute and ROA as well as by total cash, profit, revenue, or margin.

• Measure and rank customers by profit-per-minute, not just by margin
• Uncover the low margin customers that generate cash faster than average and target these with new marketing efforts
• Identify products, customers and sales regions with below average profitability with a view to determining the likely causes or issues
• Align marketing programs and new product initiatives toward the most profitable customers and markets to maximize future cash contribution and ROA

Call Today to Inquire About Our 90 Day "Fast Track" Program.

New customers typically begin reaping benefits within 30 days.

Call +1.888.MAXAGER or +1.415.454.1000 (International).