Market Segmentation

As manufacturers often sell their products to customers in different vertical markets and geographical regions, it is essential to deploy marketing budgets as effectively as possible across these different market segments. Without an accurate, detailed analysis of profitability by segment that focuses on the complete profit picture — Return on Assets (ROA) and profit-per-minute in addition to margin and revenue — this is impossible to do.

Maxager 7's profit-per-minute approach supplies this critical analytical ability and allows modeling of strategic changes to sales and marketing strategy by vertical market, geography and sales team.

  • Rank market segments at a granular level by product, product type, market or geography
  • Focus sales and marketing programs on markets that will have the greatest impact on profitability and ROA
  • Use market segment analysis to focus on possible improvements for underperforming sectors

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