Planning for new products requires not only analyzing the needs of the market but also gauging how profitable the new products might be. In addition, setting appropriate pricing for new products is a challenging task. If similar products exist, their historical data might be a good guide to pricing, but if new product introductions and pricing strategy are based solely upon margin information you will not be maximizing potential profitability.

By applying Maxager's unique profit-per-minute approach that combines margin and production velocity information, manufacturers can model new product introductions and ensure that new products are strategically conceived with a focus on Return on Assets (ROA) and profitability.

• Identify the best product lines for market share growth opportunities, align those with market needs and introduce new products in those lines
• Model which new products will have the greatest positive impact on future profit gains
• Strategically price new products

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Call +1.888.MAXAGER or +1.415.454.1000 (International).