Eliminating products from a portfolio is often based on margin-only analysis. However, without considering that lower-margin products may actually have a higher profit-per-minute as they are easier to make, you may be inadvertently eliminating profitable products or the "hidden winners." Conversely, you may be pushing the more difficult to make — and therefore more costly — higher-margin products, when in reality you should be eliminating them from your portfolio.

While some products may be vital to key customers, they could also be having a negative impact on your bottom line and you would be better off without them in your portfolio. Maxager offers more accurate profitability analysis -- ranking products by key performance metrics including profit-per-minute, Return on Assets (ROA), total cash, and profit in addition to revenue and margin.

• Uncover the low profit-per-minute and ROA products that generate cash below your target levels and thus are candidates for rationalization
• Identify higher-ROA products for product substitutions
• Align marketing programs, sales initiatives and pricing on the most profitable products to maximize future cash contribution and ROA

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Call +1.888.MAXAGER or +1.415.454.1000 (International).